Presentation of the book "Anatomy of Retail"

How to become a NAME

There is a lot of literature on personal development nowadays on the market, created for the expert environment, which is difficult to understand for unprepared audiences. On the other hand, a large number of "popular" low-quality books have been written that do not stand up to any criticism.

We tried to create a book that is easy to understand and is based on time-tested theories and experiences.

The monograph has UNIQUE CONTENT, because the authors tried to give a thesis algorithm for everyone who wants to reach something big in life and become a "NAME" in the history of Ukraine and the world.

The monograph has UNIQUE FORM, as it includes works of art by 150 artists, as well as their thoughts on the topics they visualized. The synergy of text and visual images while reading the book will ensure the development of branch, psychological and aesthetic intelligence, as well as additional psycho-emotional arousal, which will stimulate fresh thoughts and insights.

The monograph is UNIQUE BECAUSE the authors, who writing about the "NAMES" of Ukrainian history, are "NAMES" themselves already, and many of them will definitely become ones. This book is for those who want to do something important in their life, for those who help others on this path, for those who love the history of Ukraine and care about the identity of Ukrainians.

Anatomy of Retail

This book is about the "queen of the economy" - retail. The collective monograph presents not simple, but effective development experience of the management of Nash Krai and SPAR Ukraine during the past 20 years. The authors have shared the applied aspects of retail theoretically substantiating them, have provided useful advice that could effectively develop the retail business from scratch and increase the efficiency of the existing.

The monograph is not only unique in content but also in form. The book includes dozens of works by the best contemporary Ukrainian artists from the collection of the Museum of Contemporary Ukrainian Art by Korsak. On the one hand, such synergy increases the level of assimilation of the material, and on the other - ensures the development of aesthetic intelligence of the reader and promotes interest in art.

We live in an era of information flood and at the same time total shortage of time, so the parallelism of cognition - professional and aesthetic - is one way to solve these problems. The book is created for everyone who is engaged in retail or plans to choose this direction of development, theorists and practitioners of trade; manufacturers and distributors; trade teachers and students; anyone who is interested in the problems of this sector of the economy.