Oleksii Filanovskyi

Україна

Author of the also well-known books "Game in Brands" and "The Main Marketing Book", which has become a kind of "marketing bible" for Ukraine. He is the owner of the marketing agency Filberry. Oleksii has worked in the field of marketing for more than 20 years and created 16 brands from scratch, he also had taken part in creation of more than forty brands. The writer believes an intellectual approach to marketing and teaches marketing in the country's leading business schools.